Cloudbeds Digital Marketing - Everything you need to know

Gabriela Garcia

Updated October 02, 2026 16:38

Purpose	Understand the Cloudbeds Digital Marketing solutions available to help increase online visibility, reach travelers, and drive more direct bookings.
Best for	Property managers, general managers, administrators, and property owners
Use this when	You want an overview of Cloudbeds Digital Marketing, its advertising and marketing solutions, performance reporting, or campaign funding options.
Requirements	Individual Cloudbeds Digital Marketing solutions must be enabled for your property before you can use their campaign or dashboard features.
Expected result	You can identify the Cloudbeds Digital Marketing solutions relevant to your property, understand how performance is reported, and open the appropriate product guide for more detailed setup or management instructions.

Introduction

Cloudbeds Digital Marketing is a hospitality-focused digital marketing solution that helps properties increase their online visibility, reach more travelers, and drive more direct bookings. It brings together marketing tools such as Metasearch, Hotel PMax, Retargeting, and OTA Ads to help properties attract high-intent travelers, convert more website visitors into bookings, and maximize the impact of their marketing efforts.

Cloudbeds Digital Marketing also connects advertising performance with broader tools such as Reputation and Cloudbeds Websites, giving properties access to multiple ways to strengthen their online presence from Cloudbeds.

The video below provides a quick introduction to Cloudbeds Digital Marketing and how its solutions can help support your property's digital presence and direct-booking strategy.

Cloudbeds offers different Cloudbeds Digital Marketing solutions based on your property's needs. To discuss available options, contact our dedicated team. If you are not yet a Cloudbeds customer, review the Cloudbeds Pricing Guide.

Use the sections below to review your marketing performance, understand the available solutions, and find the right detailed guide for the next step.

Review Cloudbeds Digital Marketing performance
Explore Cloudbeds Digital Marketing solutions
Understand campaign deposits and payment methods

Review Cloudbeds Digital Marketing performance

The Digital Marketing Performance Dashboard brings together performance information for the Cloudbeds Digital Marketing solutions available to your property. Depending on your setup, you can review campaign results, booked revenue, reservations, comparison periods, and other performance metrics.

Your dashboard navigation depends on the solutions and campaign types enabled for your property. The example below shows an experience with individual solution tabs for Metasearch, Hotel PMax, Retargeting, OTA Ads, Reputation, and Websites.

Managed campaign dashboards can look different. If Cloudbeds manages your advertising campaigns, you may see an Ads Performance tab with consolidated results for the managed channels active for your property. Additional managed channels, such as Retargeting and Hotel PMax, are added when overall campaign performance supports expansion, so available campaigns and asset controls can vary by property.

Cloudbeds reviews managed campaign performance regularly to identify opportunities for channel expansion. Cloudbeds continues to manage technical campaign settings while customers can review performance and, when available, view or customize supported creative assets.

See Digital Marketing Performance Dashboard for dashboard navigation, reporting tools, managed Ads Performance behavior, bookings, and commission details.

Explore Cloudbeds Digital Marketing solutions

The solutions available to your property depend on the Cloudbeds Digital Marketing services and campaigns enabled for your account. Use the table below to understand what each area is designed to do and open its dedicated guide.

Solution	What it does
Metasearch Ads	Promote your property's direct rates alongside OTA listings on supported metasearch channels. Self-service customers can subscribe, fund, and manage their campaign directly from Cloudbeds Digital Marketing. See Metasearch Ads in Digital Marketing.
Hotel PMax	Run AI-powered Performance Max for Travel Goals campaigns across Google's advertising network, including Search, Maps, YouTube, Gmail, and other supported placements. See Hotel PMax in Digital Marketing.
Retargeting	Re-engage travelers who previously visited your website. Self-service customers can define their campaign budget and create ads directly in Cloudbeds Digital Marketing. Retargeting may also be used as part of a managed campaign when performance supports channel expansion. See Retargeting in Digital Marketing.
OTA Ads	Promote your property on Expedia search results pages using cost-per-click advertising campaigns that you can create, manage, and monitor from Cloudbeds Digital Marketing. See OTA Ads in Digital Marketing.
Reputation	Review and manage guest feedback from supported channels and use available AI-powered tools to help create responses. See Digital Marketing Reputation.
Cloudbeds Websites	Create or manage a hospitality-focused website connected with Cloudbeds and the Cloudbeds Booking Engine to support direct bookings. See Cloudbeds Websites - Everything you need to know.

Managed campaigns do not automatically include every advertising channel. Cloudbeds can expand managed campaigns into search, Retargeting, or Hotel PMax when overall campaign performance supports the additional channel.

Understand campaign deposits and payment methods

The questions below apply to self-service Metasearch Ads and Retargeting campaigns that use prepaid campaign credits. Managed campaign settings and budgets are handled by Cloudbeds and follow a different workflow.

Are Metasearch Ads and Retargeting credits monthly charges or one-time deposits?

For self-service Metasearch Ads and Retargeting campaigns, the initial credit amount is a one-time deposit for advertising credits, not a recurring monthly charge.

Metasearch Ads campaign activity uses the available credit as clicks occur.
Retargeting campaign activity uses the available credit as views occur.
How quickly the credit is used depends on factors such as your property's visibility setting, competition, and traffic volume.

The initial deposit is intended to provide enough campaign activity to evaluate performance and return on investment.

Are there minimum deposits for Metasearch Ads or Retargeting?

Yes. Self-service Metasearch Ads and Retargeting campaigns have minimum initial deposit amounts. Customers add the required campaign credits during setup.

The minimum deposit helps provide enough campaign activity to evaluate performance and support campaign optimization.

What payment methods can I use for Metasearch Ads or Retargeting credits?

For self-service customers without a long-term contract:

Credit cards and PayPal are accepted for prepaid Metasearch Ads and Retargeting campaign credits.
Other payment methods are not accepted for adding campaign credits.
If your property currently uses a bank-transfer payment method, such as ACH or SEPA, you will be prompted to update the payment method before adding credits.
If needed, you can temporarily switch the payment method in the billing portal to add credits using a credit card or PayPal, then switch back to your standard payment method for regular invoice payments.

Now that you understand the main Cloudbeds Digital Marketing solutions and campaign models, use these resources for additional guidance on campaign performance and advertising reporting: