Overview
The Digital Marketing Performance Dashboard (formerly Cloudbeds Amplify) tracks how Digital Marketing solutions boost bookings:
- The Dashboard will show your Booked Revenue and Reservations report and a list of all direct reservations in the Reservations Activity chart.
- It also provides a quick overview of each campaign running: For example: Metasearch, Retargeting, and the web reputation/rating among the major channels (Google, Airbnb, Expedia)
- The Reservations Activity section includes future and past reservations generated across all Digital Marketing campaigns: with the total amount, including taxes, fees, etc., linked to the reservation itself.
Getting started
- In your Cloudbeds account, click on the Main Menu icon, and go to Digital Marketing (formerly Cloudbeds Amplify)
- Navigate to the Digital Marketing section to discover a range of solutions crafted to address your business needs and elevate your digital marketing presence:
How to access
- Once enabled, access your Cloudbeds account, and click on the Main Menu
to access the Performance Dashboard
- Click on Digital Marketing
Understanding the Performance Dashboard
Navigation tabs and dashboard header
Navigation tabs
- Overview: View the primary data (Booked Revenue and Reservations).
- Metasearch: Manage visibility settings and desired budget to get the most for your Metasearch Campaign. Learn more in this article.
- Retargeting: This new self-service feature allows users to define their budget and create their own property ad. Learn more here.
- Websites: Link to access the Website Editor within the Cloudbeds platform. Learn more about Cloudbeds Websites.
- Reputation: The Reputation tab offers an easy-to-use platform for effectively managing your web reputation (guest reviews) from Expedia, Google, Airbnb, and more. It uses AI-generated replies to enhance the Google Business Profile stars, thus improving your property's overall reputation. Click here to learn more.
Dashboard header and other options
- Dates: Reservation dates booked. Select your date format (weekly, monthly, yearly, custom)
- Compare with (Previous period, previous year): Choose the previous month, week, or even custom date range and compare with the exact previous period.
- Filters (By channel): See which channel reservations are coming from.
- Export: You can export the dashboard data and save it on your computer. By clicking on this icon, the system will automatically download your data as an Excel file.
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Print: Save or print the current dashboard view for your records.
To apply your filters, click the filter icon, select the channels/reservation sources to display, and click Apply. See more in the section below.
Booked Revenue
- Room Revenue: Current Room revenue generated
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Booked Revenue by channel: This box will show the results per each main channel split among Ads, Organic, and Booking Links. Only the revenue for the applicable channels will be displayed in this box.
- Ads - This includes Digital Marketing-influenced bookings from metasearch, search engine marketing, and retargeting campaigns.
- Organic - Bookings that come through the organic website link in search. Digital Marketing influences these bookings, as our website is optimized for search engine visibility and drives organic traffic and bookings. You do not pay for organic reservations.
- Booking Links - Bookings from free Google Hotel (also called Free Booking Links). These bookings are possible thanks to the Cloudbeds Booking Engine, which shares your property’s live rates and availability with Google. You do not pay for these reservations.
View chart results grouped by day, week or month by clicking on the three dots on the right side of the dashboard, on top of the Chart type.
The chart will automatically set the interval (for example, days, weeks, or months) according to the date range the user selects in the date picker.
Bookings and Commissions
Bookings
See the details per booked reservation for the selected time frame, including possible commissions. Click on the View Insight button for more information:
- Navigate through the date picker to select the desired time frame
- Click on the filter icon to select the required channel/reservation source
- Print or Export your data
Commissions
- The Commissions section is only available if the Metasearch Campaign type is either Metasearch Light or Metasearch Managed.
- There are no commissions involved in Metasearch Ads or Retargeting.
- Click on the calendar drop-down menu to select the desired period of time to show the commissions.
- The estimated commissionable amount will be updated according to the reservation status. This is an estimation until the checkout is complete. Once a reservation has been invoiced in the recurring monthly billing cycle, its final commission value will be added accordingly
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