Metasearch Ads in Digital Marketing

1. Click on the Main Menu and go to Digital Marketing. Click on the Metasearch tab
2. Click on Get Started. A drawer will open up for more details about the subscription process
3. Review the applicable fees and terms and conditions. To move forward, users need to accept these terms and conditions
4. Click on Continue

• Upon subscription, the dedicated Metasearch dashboard will appear. The Dashboard will allow users to set a time range to overlook specific periods of time and compare the results with the previous period or the same period of the previous year.
• The Top Chart provides a quick understanding of the most important metrics. It will also show the result according to the date range and comparison for a deeper look at the results generated. Mouseover will show the exact details.

• The View Insight drawer is available to explore more detailed pricing and performance breakdowns, including country-level metrics and competitiveness data.
  Use this drawer to switch between aggregated campaign data and deeper price competitiveness insights.

Metasearch Metrics

• Impression share: This is the number of times the ad has been shown compared to all the opportunities. This is an important metric very much related to the visibility setting. For example: Having an Impression share of 30% means that out of 100 travelers looking for the property, only 30 saw the ad, and so we lost 70 opportunities to generate conversions/ bookings.
• Clicks: Number of visits recorded
• Bookings: Number of transactions recorded
• Spend: The costs of the campaign among all the channels involved
• Revenue: The total amount of bookings generated by the campaign

The ROI (Return On Investment) section quickly explains the profits generated by Digital Marketing digital advertising:

• Only ads-generated reservations will be included in the Advertising ROI calculation.
• Costs are based on the ad spend used.
  • The reservation Grand Total (including tax, fees, and add-ons) will be used in any status but canceled. If the reservation is canceled, the commissionable amount will be used to replace the Grand Total.
• The gauge will only show the current result
• The arrows (per each category) will go:

⬆️ Up if the current value is higher than the compared

⬇️ Down if the current value is lower than the compared

• Find screenshots of your advertisement per each channel live to better understand the digital marketing strategy provided by Digital Marketing.
• When your advertising screenshots are added to your account, simply click on the View Ads button to see your property ad:

Visibility
This feature will let the User adapt his digital marketing strategy to the desired results: 

• Low visibility: This strategy will probably reach only a few potential travelers due to the low maximum cost per click allowed, which can easily be outbid by the other advertisers (e.g., Booking, Expedia, etc.). Of course, the budget will last longer.
• Med visibility: This aims to get the most out of the travelers while monitoring the costs to maximize the ROI.
• High visibility: This is the perfect setup for properties looking to increase the volume: the ad will be shown most of the time, depending on the number of competitors/advertisers.

Campaign Budget

• Advertisers decide how much budget to invest, and with this feature, they can top up anytime to prevent the campaign from stopping because they are running out of budget.
• Particularly at the beginning to leverage the AI bidding optimizations, it is important to run the campaign for at least 3 months with no interruptions: by doing so in 3 months, the hotelier will be able to fully understand the potential of Metasearch regarding their own property
• By clicking Ad credits, the Budget drawer will pop up within the payment method already entered from the Billing Portal.
• If no valid payment methods are available, the user can add them to the Billing portal.

The Price Competitiveness dashboard provides a detailed analysis of how your direct rates compare with OTA rates across countries and over time. The default view displays the top 10 countries, sorted by their Best percentage. Hover over any country or bar to view detailed competitiveness data.

You can toggle between two views:

1. By Country – Displays competitiveness across markets using a geo map and a ranked bar chart.
2. By Date – Shows competitiveness trends over time to help identify when rate disparities occur.

Price Competitiveness grades

• Best/Excellent - Your rates are almost always lower than OTAs
• Matched/Average - Your rates are often equal to or higher than OTAs
• Higher/Poor - Your rates are consistently higher than OTAs

In cases where percentages are equal between categories, the system applies color priority in the following order: Best → Matched → Higher.

This feature helps identify markets where rate strategy adjustments can strengthen your competitiveness and increase direct bookings.

You'll receive notifications when your Metasearch campaign credits reach the following thresholds:

• Less than 25% remaining
• Less than 10% remaining
• 0% — campaign paused until credits are added

Example notification:

To manage your notification preferences:

1. In the top bar, click the bell Notifications icon.

   

2. In the panel, select Notifications settings
3. Enable the Metasearch budget notifications for the three thresholds (25%, 10%, and 0%) — and adjust any other alerts you want. You can also unselect the types of notifications you prefer not to receive.

4. Click Apply to save.