Google Hotel Search - All you need to know

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Google has a Free Booking links in Google Hotel Search and Cloudbeds released this functionality to all of our properties that qualify to have their rates listed with Google Free Booking Links.

To learn more about the requirements for Google Hotel Search, please check further details below.

If you would like to opt-out of this service, please email our support team and one of our Customer Coaches will confirm once complete.

Google also allows properties to bid for preferential placement in Google Hotel Search through Google Hotel Ads. If you would like to check further details, check the following article: Is Cloudbeds going to integrate with Google Hotel Ads?

Benefits

Check the benefits that you will have with this real-time integration:

  • Your property rates and availability are displayed, always accurate and directly bookable on Google
  • Boosts the power of your commission-free Cloudbeds Booking Engine and empowers you to maximize your revenue
  • Converts future guests at an earlier point in their purchasing journey
  • Drives direct bookings by reaching guests when they first search
  • You own the guest details and communications

Requirements

To be eligible for Google Hotel Search a property must comply with all Google limitations concerning rate plans, taxes and fees. In addition, the technical requirements to synchronize your rate plans are not deliverable to Google by all Cloudbeds subscription plans, you may need to upgrade.

All of the properties using Cloudbeds booking engine are qualified, but not all of them send rate plans to Google Hotel Search. Check here which Cloudbeds packages include the possibility to send Advanced Channel Rates to the channels.

In order to qualify for Google’s Hotel Search, your property must meet the following criteria:

  1. You must have a Google My Business listing that is matched with the information loaded into Cloudbeds (Property Name, Address, Phone and Website)
  2. You must use Cloudbeds Booking Engine
  3. Vacation Rentals - at the moment, this type of business is not eligible for a Google My Business Profile. Click here for further details from Google support.
  4. Properties that are using the setting Allow guests to book specific accommodations on booking engine are not eligible for Google Hotel Search connection.

Check the following knowledge base article to learn more

How does it work?

Your property will be displayed in the free booking links, and if a reservation occurs, you will see a reservation with source 'Website / Booking Engine' and it's origin will be Google Hotel Search on your Cloudbeds account.

Getting Started

Check if your property is live on Google Hotel Search

You will receive an in-app announcement once your property is live on Google Hotel Search, and you can also check this information by following the steps below:

  1. Access Channels tab under Channel Distribution section
  2. Check if you have the following banner

Cloudbeds Account Details

If your Cloudbeds information is different from your Google My Business profile, this could cause your property not to match and will prevent us from establishing your connection with Google Hotel Search.

We highly recommend you to confirm the following details on your Cloudbeds account:

Property Profile

Access the Property Profile tab and make sure that the following information are correct: Property Name, Phone, website, Address, City, and Zip Code.

Reservation Sources / Taxes & Fees

Access the Reservation Sources tab under Property Configuration section and check if you have applied all the necessary taxes & fees to the Website/Booking Engine reservation source.

Your Google My Business Profile

Please check the following article to learn more about your Google My Business Profile

Google takes up 2 weeks to match a property.

After this period, we encourage you to confirm that your property is up and running by searching it on Google. If you can not see your property booking link in Hotel Search after you become live, please reach out to our support team.

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