1. Cloudbeds
  2. Cloudbeds Digital Marketing
  3. Digital Marketing
  4. Digital Marketing Solutions

Digital Marketing Performance Dashboard

Gabriela Garcia
Updated
Purpose Review your Digital Marketing performance, campaign activity, bookings, and available reporting tools.
Best for Property managers, general managers, administrators, and property owners
Use this when You want to review Digital Marketing results, compare performance over time, access individual solution dashboards, or review attributed bookings.
Requirements Digital Marketing must be enabled for your property.
Expected result You can navigate the Digital Marketing dashboard, review performance data, access individual solution tabs, and use available reporting and comparison tools.
Limitations Expedia does not provide individual reservation IDs for OTA Ads reporting. OTA Ads performance is available at the campaign level instead.

Introduction

The Digital Marketing Performance Dashboard helps you understand how your Cloudbeds Digital Marketing solutions contribute to bookings and revenue. From the dashboard, you can review booked revenue, reservations, campaign performance, and your property's online reputation.

  • Review Booked Revenue and reservation activity attributed to supported Digital Marketing channels.
  • Access individual solution areas, including Metasearch Ads, Hotel PMax, Retargeting, OTA Ads, Reputation, and Websites.
  • Compare performance across different date ranges, filter available data, and export or print dashboard information.

  Reservation-level reporting applies to reservations available in the Performance Dashboard. OTA Ads is reported differently: Expedia does not provide individual reservation IDs for OTA Ads, so use the OTA Ads dashboard to review campaign-level performance.

Table of contents

Access the Digital Marketing Performance Dashboard

Access Digital Marketing from the Cloudbeds PMS Main Menu to review your overall performance and open the individual solution dashboards available to your property.

  1. In your Cloudbeds account, click the Main Menu Main Menu icon
  2. Click Digital Marketing.

Cloudbeds PMS Main Menu expanded with Digital Marketing highlighted as the option to open the Digital Marketing Performance Dashboard

After opening Digital Marketing, the dashboard displays the Overview and the solution tabs available to your property.

Digital Marketing landing page showing the Overview tab and navigation for Metasearch, Hotel PMax, Retargeting, OTA Ads, Reputation, and Websites

Understand the Performance Dashboard

Use the Performance Dashboard to move between Digital Marketing solutions, choose the reporting period, compare results, filter available data, and review bookings and revenue.

Expand the sections below for details about the dashboard navigation, booked revenue, bookings, and commissions.

Navigation tabs and dashboard header

Navigation tabs

  1. Overview: Review the primary Digital Marketing performance data, including booked revenue and reservations.
  2. Metasearch: Manage visibility settings and budget for your Metasearch campaign. See Metasearch Ads in Digital Marketing.
  3. Hotel PMax: Access and monitor AI-powered campaigns running across Google platforms, set visibility, and review performance metrics. See Digital Marketing Hotel PMax.
  4. Retargeting: Define your budget and create ads that help re-engage potential guests. See Digital Marketing Retargeting.
  5. OTA Ads: Create, manage, and monitor cost-per-click advertising campaigns on Expedia search results pages. The OTA Ads dashboard provides campaign-level metrics such as ROI, spend, revenue, bookings, clicks, views, remaining budget, and impressions. See OTA Ads in Digital Marketing.
  6. Reputation: Manage guest reviews from channels such as Expedia, Google, and Airbnb, and use available AI-generated reply tools. See Digital Marketing Reputation.
  7. Websites: Access the Website Editor within Cloudbeds. See Cloudbeds Websites - Everything you need to know.

Digital Marketing navigation tabs labeled Overview, Metasearch, Hotel PMax, Retargeting, OTA Ads, Reputation, and Websites

Dashboard header and other options

  1. Dates: Select the reporting period using the available weekly, monthly, yearly, or custom date options.
  2. Compare with: Compare the selected period with the previous period or previous year.
  3. Filters: Filter the available dashboard data by channel or reservation source.
  4. Export: Export the available dashboard data and save it to your computer as an Excel file.
  5. Print: Save or print the current dashboard view for your records.

  To apply filters, click the filter icon, select the channels or reservation sources you want to display, and click Apply.

Digital Marketing dashboard header showing the date selector, Compare with menu, filter icon, Export option, Print option, and current solution tabs including OTA Ads

Booked Revenue

The Booked Revenue area shows revenue attributed to the reporting categories available in the Performance Dashboard.

  1. Room Revenue: Current room revenue generated.
  2. Booked Revenue by channel: Review applicable revenue grouped into Ads, Organic, and Booking Links.
    • Ads: Includes Digital Marketing-influenced bookings from metasearch, search engine marketing, and retargeting campaigns.
    • Organic: Bookings that come through the organic website link in search. Digital Marketing influences these bookings because the website is optimized for search engine visibility and drives organic traffic and bookings. You do not pay for organic reservations.
    • Booking Links: Bookings from Google Free Booking Links. These bookings are possible through the Cloudbeds Booking Engine, which shares your property's live rates and availability with Google. You do not pay for these reservations.

The Booked Revenue chart shows revenue trends and the breakdown between available channel categories.

Digital Marketing Booked Revenue chart showing revenue over time and the Ads, Organic, and Booking Links revenue categories

  The chart automatically sets the interval, such as days, weeks, or months, according to the date range selected in the date picker.

Bookings and Commissions

Bookings

Review individual reservations available in the Performance Dashboard for the selected time frame, including applicable commission information. Click View insight to open the detailed bookings view.

Digital Marketing Bookings table showing reservation details and the View insight option

  OTA Ads reporting is campaign-level. Expedia does not provide individual reservation IDs for OTA Ads, so specific OTA Ads reservations are not available in this individual bookings view. Review OTA Ads revenue, bookings, spend, clicks, views, impressions, and ROI from the OTA Ads dashboard.

In the detailed bookings view:

  1. Use the date picker to select the desired time frame.
  2. Click the filter icon to select the required channel or reservation source.
  3. Use Print or Export to save the available data.

Digital Marketing Insight bookings view showing the date picker, filters, reservation details, Print, and Export options

Commissions

  The Commissions section is only available if the Metasearch Campaign type is Metasearch Light or Metasearch Managed. There are no commissions involved in Metasearch Ads or Retargeting.

  1. Click the calendar drop-down menu to select the period to display.
  2. The estimated commissionable amount updates according to the reservation status. It remains an estimate until checkout is complete. After a reservation is invoiced in the recurring monthly billing cycle, its final commission value is added accordingly.

Digital Marketing Insight Commissions tab showing the period selector, reservation details, commissionable amount, and commission value

Get notified about monthly performance

You can receive a monthly summary of your Digital Marketing performance through system notifications and email. The summary includes key metrics such as booked revenue and campaign contribution, together with a comparison to the previous period.

Enable or disable the monthly report notification

  1. Click the Notifications icon in the top navigation bar.
  2. Select the Settings icon.
  3. In the Digital Marketing section, select or clear Monthly Report.
  4. Click Save.

The Notification settings panel includes the Digital Marketing Monthly Report option.

Cloudbeds Notification settings showing the Digital Marketing section with the Monthly Report option and Save button

How the notification works

  • A notification is displayed when the monthly report is available.
  • The notification includes the reporting period and comparison reference.
  • Select the notification to open the Digital Marketing dashboard.

Cloudbeds notification announcing that the monthly Digital Marketing report is available for the reporting period

  The dashboard opens with the corresponding reporting period selected.

Email delivery

The monthly performance summary is also delivered by email.

  • The email includes a visual summary of booked revenue and performance trends.
  • Select Go to dashboard to continue your analysis in Digital Marketing.

Monthly Digital Marketing report email showing booked revenue performance and the Go to dashboard option

Now that you know how to review the Digital Marketing Performance Dashboard, use these resources for broader Digital Marketing product information and common OTA Ads reporting questions:

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