This article offers you a general overview of the Google Business Profile requirements before connecting your property via the Cloudbeds Digital Marketing.
Looking for more information about Google Hotel Search instead? Visit this knowledge base section to learn more.
Google Business Profile requirements
Before connecting your Google Business Profile to Digital Marketing (formerly Cloudbeds Amplify), ensure that the property meets the following basic requirements:
A valid Google Business Profile account
The first step to connect your Google Business Profile to Digital Marketing is to have a valid and active Google Business Profile account.
If I already have a Google Business Profile
Connect your account via Digital Marketing to keep track of your calls, directions, and website visits. Learn how here. Remember to have your Free Booking Link visible before the connection.
If I do not have Google Business Profile yet
If you do not have a Google Business Profile account to connect to Digital Marketing yet, visit the Google's Support Site to sign up.
Once your Google Business Profile is correctly set up:
- Ensure it is claimed and managed under your ownership.
- Connect it to Cloudbeds Digital Marketing by accessing this article (section: Google Business Profile).
Visible and accurate prices
Make sure that your rates are correct and visible in your Google Business Profile. Learn more about Rates and Availability in your Google Business Profile here.
Google also displays cancellation policies (if Smart Policies are enabled) to travelers in both Free Booking Links and Sponsored sections.
Room images and Rate plans are currently only displayed in the Sponsored section.
My prices are not visible on my Google Business Profile. How can I solve this?
If the prices are not visible on your Google Business Profile, take the following actions:
- Check that your rates are properly configured in your Cloudbeds account. Learn more about How to Add or Edit Base Rates .
- Verify that the prices are published and updated on your Google Business Profile.
If the price visibility issue still persists, reach out to Google's Support Team for further assistance.
Visible Free Booking Link
In Google's words, Free Booking Links display your site name or hotel name along with the room rate for the itinerary selected, allowing you to show the best rate to travelers.
How to make your Free Booking Link visible
Before connecting your Google Business Profile via Digital Marketing, make sure that your Free Booking Link is visible. If it is not, contact our dedicated Support Team for further assistance.
Free Booking Link redirected to the Cloudbeds Booking Engine
To receive more visitors and reservations through your Cloudbeds Booking Engine, the Free Booking Links for your Google Business Profile should redirect to your Cloudbeds Booking Engine.
How to redirect my Free Booking Link to Cloudbeds Booking Engine?
If your Free Booking Link (FBL) is redirecting to another booking engine that is not the Cloudbeds Booking Engine:
- Reach out to your current booking engine and request the disconnection. Your Google Business Profile will be automatically updated after a couple of days with the Cloudbeds Booking Engine.
- If it does not connect to the Cloudbeds Booking Engine automatically, contact our Support Team for further assistance.
Google Business Profile optimization
Once your Google Business Profile has been set up appropriately, use these tips to optimize your business profile and property information in Google search:
- 🔵 After claiming your profile, boost your online presence across key digital marketing channels. Learn more about our Digital Marketing solutions to start driving more reservations.
- 🔵 Connect your Google Business Profile to Cloudbeds via the Digital Marketing Performance Dashboard to centralize property information and track your digital presence.
- 🔵 Ensure your business information (name, address, contact details) and business category are accurate and up-to-date.
- 🔵 Add relevant property details so potential guests understand what you offer during their stay.
- 🔵 Use high-quality photos that highlight your property features.
Learn more about account optimization in this Cloudbeds University learning course.
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