Guest Profile - Everything you need to know

We're excited to announce the launch of our enhanced Guest Profiles, a powerful new feature designed to revolutionize how you understand and engage with your guests. This upgrade provides a consolidated, 360-degree view of your guests, empowering you to deliver truly personalized experiences across all your properties.

What is a Guest Profile?

Imagine having a complete picture of every guest interacting with your organization, regardless of which property they visit. Our new Guest Profiles do just that. They aggregate guest data from various sources into a single, unified profile, giving you a Single Customer View (SCV). This comprehensive approach allows you to:  

• Recognize and reward loyal guests: Understand your guests' preferences and past stays across all your properties.
• Personalize your marketing efforts: Tailor your promotions and communications based on individual guest profiles.
• Enhance guest satisfaction: Provide seamless and personalized service at every touchpoint.

Key Features:

• Multi-Property Profiles: Consolidate guest records from all properties within your organization into a comprehensive profile. No more scattered data!  
• Profile Drawer UI: With our redesigned and intuitive Profile Drawer UI, you can access a guest's complete profile details anywhere within the PMS.
• Cloudbeds Suggestion Profile Linking/Merging: Our system automatically suggests profiles to link or merge based on a high confidence match (90% or higher). This is done by analyzing combinations of details like name, email, phone, country, and address, ensuring clean and de-duplicated guest data. (These suggestions run nightly, so new matches appear within approximately 24 hours.)
• Ongoing Guest Profile Deduplication: This will de-dupe your guest profiles nightly.
• Improved Lifetime Value (LTV) and Insight Statistics: Gain valuable insights into your guests' spending habits and loyalty, enabling you to refine your offerings and rewards.
• Reservation Summary: Easily view a filterable list of all past, current, and future reservations for each guest within the Profile Drawer.
• Preferred Contact Information: Quickly access your guests' preferred contact details, making communication efficient and effective.

What's Coming Soon:

We're continually improving our Guest Profiles to provide even more value. Here's a sneak peek at what's coming soon:

• Profile “Contact Info” Enrichment: We're enhancing guest profiles with demographic information and standardized contact inputs, such as country codes for phone numbers, title preferences, and language preferences.
• Multi-Contact Fields and “Preferred” Contact Methods: Easily manage multiple contact details and identify preferred communication channels.
• Personalization: Tag profiles and indicate special requests, person statuses, and key labels for enhanced personalization.
• Data Privacy and Security: We're implementing features to allow anonymization and the ability to hide various contact fields per user, ensuring data privacy and compliance.

Benefits for Your Business:

• Enhanced Guest Loyalty: By providing personalized experiences, you can foster stronger relationships with your guests and encourage repeat bookings.
• Improved Operational Efficiency: Consolidated guest data streamlines operations and reduces the time spent searching for information.  
• Targeted Marketing: Leverage guest insights to create targeted marketing campaigns that resonate with your audience.
• Increased Revenue: By understanding your guests' preferences, you can tailor your offerings and maximize revenue opportunities.

With Cloudbeds' new Multi-Property Guest Profiles, you'll have the tools to create exceptional guest experiences and drive business success. We're confident that this upgrade will empower you to build stronger relationships with your guests and unlock new levels of growth.