Digital Marketing - Everything you need to know

Juss Reyes

Updated September 26, 2025 15:05

Overview

The Cloudbeds Digital Marketing (formerly Cloudbeds Amplify) is a digital marketing service that boosts your property’s online presence across key digital marketing channels, including websites, metasearch, search engine marketing, and retargeting to stay competitive and win more bookings.

Digital Marketing. Evolved

Cloudbeds believes every lodging business is unique. We offer tools for all sizes and budgets to help you establish and grow your business. Reach out to our dedicated team for more information on each available package. Not yet a Cloudbeds customer? Access our Pricing Guide and schedule a demo.

Track your metrics

The Digital Marketing Performance Dashboard provides a comprehensive overview of our digital marketing solutions. It effectively monitors how the solutions enhance your online presence.

📈 Access the performance dashboard for:

- Metasearch Ads
- Hotel PMax
- Retargeting
- Reputation
- Websites

Explore the Digital Marketing Performance Dashboard.

Solutions to maximize your online presence

Each of the digital marketing solutions described below has been specially designed to serve as an ideal tool for managing your property's online presence. Learn more about the solutions below:

Metasearch Ads	Subscribe, create, fund, and manage your metasearch campaign with a simple and effective interface in just a few clicks: Digital Marketing Metasearch Ads
Hotel PMax	Run AI-powered Performance Max for Travel Goals campaigns across Google Ads’ vast network (Search, Maps, YouTube, Gmail, and more) with minimal setup: Digital Marketing Hotel PMax
Retargeting	The self-service feature allows users to define their budget and create their own ads for their digital marketing campaigns: Digital Marketing Retargeting
Reputation	Manage your web reputation (guest reviews) on Google, using the power of AI to generate tailored and time-saving replies: Digital Marketing Reputation
Websites	Professionally built websites fully integrated with the Cloudbeds Booking Engine, channel manager, and Cloudbeds PMS: Cloudbeds Websites - Everything you need to know

Frequently asked questions

💳 Campaign deposits and accepted payment methods

Are the credit amounts for Metasearch and Retargeting monthly, or are they one-time deposits?

These amounts are one-time deposits for ad credits, not recurring monthly charges. Clicks (Metasearch) and views (Retargeting) are deducted from these deposits.
The rate at which the funds are used depends on factors like the property's visibility setting, competition, and traffic volume. The minimum deposit is designed to provide enough data to evaluate the program's effectiveness and ROI.

Are there minimum budget requirements for Metasearch Ads or Retargeting campaigns?

Yes, there are minimum deposit amounts for initial campaigns. These minimums ensure there's enough data for the AI to effectively optimize your campaigns and provide a fair evaluation of performance. Customers add credits during the campaign setup process.

What are the accepted payment methods for Metasearch or Retargeting credits?

For customers without a long-term contract:

PayPal and credit cards are the accepted payment methods for any prepaid budget (Meta Ads, Retargeting)
Other payment methods are not accepted for adding credits
If a property has a bank transfer payment method (ACH, SEPA, etc.), they will be prompted to update the payment method.
If necessary, customers can switch payment methods in the billing portal to add credits via credit card or PayPal and then switch back to their standard payment method for regular invoice payments.

For more information about Cloudbeds Digital Marketing, reach out to our dedicated team of experts.