1. Cloudbeds
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  3. Digital Marketing
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Digital Marketing Performance Dashboard

Gabriela Garcia
Updated
Purpose Review your Cloudbeds Digital Marketing performance, campaign activity, bookings, and available reporting, forecasting, and campaign tools.
Best for Property managers, general managers, administrators, and property owners
Use this when You want to review Cloudbeds Digital Marketing results, compare performance over time, access available solution dashboards, review attributed bookings, evaluate potential direct-booking opportunities, or manage supported creative assets for managed campaigns.
Requirements Cloudbeds Digital Marketing must be enabled for your property. Available features depend on your campaign setup and applicable performance data.
Expected result You can identify the dashboard experience available to your property, review performance data and available forecasts, and use the campaign, reporting, and comparison tools available to you.
Limitations Dashboard tabs and managed campaign controls vary by property. Direct-booking forecasts are available only to non-advertising properties whose Free Booking Links data meets the display criteria. Additional managed channels, such as Retargeting, Search Booster, and Hotel PMax, may become available when campaign performance supports expansion. Expedia does not provide individual reservation IDs for OTA Ads reporting, so OTA Ads performance is available at the campaign level instead.

Introduction

The Digital Marketing Performance Dashboard helps you understand how your Cloudbeds Digital Marketing solutions contribute to bookings and revenue. From the dashboard, you can review booked revenue, reservations, campaign performance, and your property's online reputation.

  • Review Booked Revenue and reservation activity attributed to supported Cloudbeds Digital Marketing channels.
  • Access the individual solution areas or managed Ads Performance experience available to your property.
  • Compare performance across different date ranges, filter available data, and export or print dashboard information.

The navigation and campaign controls you see depend on the Cloudbeds Digital Marketing services and campaigns enabled for your property. Properties with managed campaigns may see an Ads Performance tab instead of separate campaign tabs.

  Reservation-level reporting applies to reservations available in the Performance Dashboard. OTA Ads is reported differently: Expedia does not provide individual reservation IDs for OTA Ads, so use the OTA Ads dashboard to review campaign-level performance.

Table of contents

Access the Digital Marketing Performance Dashboard

Access Cloudbeds Digital Marketing from the Cloudbeds PMS Main Menu to review your overall performance and open the campaign and solution areas available to your property.

  1. In your Cloudbeds account, click the Main Menu Main Menu icon
  2. Click Digital Marketing.

Cloudbeds PMS Main Menu expanded with Digital Marketing highlighted as the option to open the Digital Marketing Performance Dashboard

After opening Cloudbeds Digital Marketing, the dashboard displays the navigation available to your property. Depending on your campaign setup, you may see individual solution tabs or an Ads Performance tab for managed campaigns.

Cloudbeds Digital Marketing landing page showing the Overview tab and navigation for available campaign and solution areas

Use Ads Performance for managed campaigns

If Cloudbeds manages your advertising campaigns, the Ads Performance tab brings results from your active managed advertising channels into one place. Use it to review performance and, when available, view or customize supported campaign creative assets.

  Managed campaign availability varies by property. Cloudbeds reviews managed campaign performance weekly and identifies opportunities to expand into additional channels, such as Retargeting and Hotel PMax, when overall performance supports expansion. For this reason, not every managed property will see the same campaigns, tabs, or asset controls.

Review managed campaign performance

  1. In your Cloudbeds account, click the Main Menu Main Menu icon
  2. Click Digital Marketing.
  3. Click Ads Performance.
  4. Select the reporting period and, when needed, use Compare with to compare results with another period.
  5. Review the available performance metrics, such as clicks, views, bookings, and revenue.

The Ads Performance page shows consolidated campaign results and the campaign controls available for the managed channels currently running for your property. The example below shows the reporting controls, performance metrics, and the Edit my ads and View my ads options.

Ads Performance dashboard showing the date range, Compare with option, clicks, views, bookings, revenue, performance chart, and Edit my ads and View my ads controls

View or edit supported campaign assets

When your managed campaigns include supported creative assets, the Ads Performance card can display the following options:

  • Edit my ads: Open your campaign assets and review or update supported creative content.
  • View my ads: Preview the ads available for your active managed campaigns.

  Content customizations require a review period. After you customize campaign content, allow at least one week before making another content customization. When another edit is not yet available, the Edit my ads option displays this review-period message.

Ads Performance card with Edit my ads unavailable and a message asking the user to allow at least one week between content customizations because changes require a review period

Select Edit my ads to open the Your campaign assets drawer. The options shown depend on the campaigns currently active for your property.

For Hotel PMax, the drawer can include Ad Strength and creative asset categories such as headlines, long headlines, descriptions, logos, images, sitelinks, and YouTube videos. If managed Retargeting is active, the Display ads area allows you to review and update supported image and text assets.

Available Display ads controls can include the campaign image, AI settings, Auto-generate text, the ad title, caption, and Auto-optimize.

  • Use Edit image to update the campaign image.
  • Use AI settings and Auto-generate text when available to help create campaign text.
  • Update the Title and Caption fields as needed.
  • When Auto-optimize is enabled, Cloudbeds can use completed reservation data to automatically improve Retargeting ad text over time.
  • Click Save to submit your changes.

The example below shows the Display ads area in Your campaign assets, including the image, text controls, Auto-optimize setting, and Save button.

Your campaign assets drawer with Display ads selected, showing the campaign image, Edit image, AI settings, Auto-generate text, title, caption, Auto-optimize, and Save controls

  Cloudbeds continues to manage the technical campaign settings for managed campaigns, including the daily budget, target return on ad spend (ROAS), target countries, and other campaign settings. Editing supported creative assets does not change how the campaign itself is managed.

To review actions that can help strengthen your metasearch performance, see Metasearch Campaign Performance Recommendations.

Forecast direct booking opportunities

Cloudbeds Digital Marketing uses Google Free Booking Links data to estimate the potential results of starting a Metasearch Ads campaign.

For eligible properties that are not currently advertising, a dashboard banner highlights missed traveler opportunities from the previous month. These estimates can help you evaluate the potential benefits of paid advertising and opportunities to attract more direct bookings.

Cloudbeds Digital Marketing Overview showing the Direct Booking Forecaster banner with estimated missed travelers, previous month Google Free Booking Links clicks, and the Turn on Metasearch Ads button

  Why don't I see the forecast? The forecast is available only to non-advertising properties whose Google Free Booking Links data meets the criteria for displaying meaningful potential results. Not every non-advertising property will see the banner.

Forecast information is refreshed monthly, with dashboard banners generally updated by the 3rd of each month. Forecasted results are estimates and do not guarantee future bookings.

For more information about Free Booking Links and forecast eligibility, see Metasearch Ads FAQ.

Explore dashboard reporting and navigation

Use the Performance Dashboard to navigate the Digital Marketing solutions available to your property, review booked revenue and reservations, compare reporting periods, and access available reporting controls.

Expand the sections below to explore dashboard navigation, reporting options, booked revenue, bookings, and commissions.

Navigation tabs and dashboard header

The tabs displayed depend on the Cloudbeds Digital Marketing solutions and managed campaigns available to your property.

  1. Overview: Review primary Cloudbeds Digital Marketing performance data, including booked revenue and reservations.
  2. Ads Performance: For properties with managed campaigns, review consolidated advertising results and the supported campaign asset controls available to your property.
  3. Metasearch: When available as an individual solution, manage visibility settings and budget for your Metasearch campaign. See Metasearch Ads in Digital Marketing.
  4. Hotel PMax: When available as an individual solution, access and monitor AI-powered campaigns running across Google platforms, set visibility, and review performance metrics. See Digital Marketing Hotel PMax.
  5. Retargeting: When available as an individual solution, define your budget and create ads that help re-engage potential guests. See Digital Marketing Retargeting.
  6. OTA Ads: Create, manage, and monitor cost-per-click advertising campaigns on Expedia search results pages. The OTA Ads dashboard provides campaign-level metrics such as ROI, spend, revenue, bookings, clicks, views, remaining budget, and impressions. See OTA Ads in Digital Marketing.
  7. Reputation: Manage guest reviews from channels such as Expedia, Google, and Airbnb, and use available AI-generated reply tools. See Digital Marketing Reputation.
  8. Websites: Access the Website Editor within Cloudbeds. See Cloudbeds Websites - Everything you need to know.

The following example shows the individual solution-tab experience. Your navigation may differ if your property uses managed campaigns.

Cloudbeds Digital Marketing navigation showing individual solution tabs including Overview, Metasearch, Hotel PMax, Retargeting, OTA Ads, Reputation, and Websites

Dashboard header and other options

  1. Dates: Select the reporting period using the available weekly, monthly, yearly, or custom date options.
  2. Compare with: Compare the selected period with the previous period or previous year.
  3. Filters: Filter the available dashboard data by channel or reservation source.
  4. Export: Export the available dashboard data and save it to your computer as an Excel file.
  5. Print: Save or print the current dashboard view for your records.

  To apply filters, click the filter icon, select the channels or reservation sources you want to display, and click Apply.

Cloudbeds Digital Marketing dashboard header showing the date selector, Compare with menu, filter icon, Export option, Print option, and individual solution tabs

Booked Revenue

The Booked Revenue area shows revenue attributed to the reporting categories available in the Performance Dashboard.

  1. Booked Revenue chart: Review how booked revenue changes over the selected reporting period.
  2. Booked Revenue by channel: Review applicable revenue grouped into Ads, Organic, and Booking Links.
    • Ads: Includes Cloudbeds Digital Marketing-influenced bookings from supported advertising campaigns, such as metasearch, Hotel PMax, and Retargeting, when applicable.
    • Organic: Bookings that come through the organic website link in search. Cloudbeds Digital Marketing influences these bookings because the website is optimized for search-engine visibility and drives organic traffic and bookings. You do not pay for organic reservations.
    • Booking Links: Bookings from Google Free Booking Links. These bookings are possible through the Cloudbeds Booking Engine, which shares your property's live rates and availability with Google. You do not pay for these reservations.

In the example below, 1 shows the booked revenue trend for the selected period, and 2 shows the revenue breakdown by channel category.

Booked Revenue area with the revenue trend chart marked 1 and the Ads, Organic, and Booking Links revenue breakdown marked 2

  The chart automatically sets the interval, such as days, weeks, or months, according to the date range selected in the date picker.

Bookings and Commissions

Bookings

Review individual reservations available in the Performance Dashboard for the selected time frame, including applicable commission information. Click View insight to open the detailed bookings view.

The View insight option is shown in the upper-right corner of the Bookings area.

Bookings table showing reservation details with the View insight option highlighted in the upper-right corner

  OTA Ads reporting is campaign-level. Expedia does not provide individual reservation IDs for OTA Ads, so specific OTA Ads reservations are not available in this individual bookings view. Review OTA Ads revenue, bookings, spend, clicks, views, impressions, and ROI from the OTA Ads dashboard.

In the detailed bookings view:

  1. Use the date picker to select the desired time frame.
  2. Click the filter icon to select the required channel or reservation source.
  3. Use Print or Export to save the available data.

Digital Marketing Insight bookings view with the date picker marked 1, filter control marked 2, and Print and Export options marked 3

Commissions

  The Commissions section is available for commission-based managed programs, including Metasearch Light and managed Cloudbeds Digital Marketing campaigns. Self-service Metasearch Ads, Hotel PMax, and Retargeting use a different billing model and do not use commissions. When Hotel PMax or Retargeting is added as part of a managed campaign, it remains part of the managed program.

  1. Click the calendar drop-down menu to select the period to display.
  2. Review the Commissionable and Commission values. The estimated commissionable amount updates according to the reservation status. It remains an estimate until checkout is complete. After a reservation is invoiced in the recurring monthly billing cycle, its final commission value is added accordingly.

Digital Marketing Insight Commissions view with the reporting period selector marked 1 and the Commissionable and Commission columns marked 2

Get notified about monthly performance

You can receive a monthly summary of your Cloudbeds Digital Marketing performance through system notifications and email. The summary includes key metrics such as booked revenue and campaign contribution, together with a comparison to the previous period.

Enable or disable the monthly report notification

  1. Click the Notifications icon in the top navigation bar.
  2. Select the Settings icon.
  3. In the Digital Marketing section, select or clear Monthly Report.
  4. Click Save.

The Notification settings panel includes the Cloudbeds Digital Marketing Monthly Report option.

Cloudbeds Notification settings showing the Digital Marketing section with the Monthly Report option and Save button

How the notification works

  • A notification is displayed when the monthly report is available.
  • The notification includes the reporting period and comparison reference.
  • Select the notification to open the Cloudbeds Digital Marketing dashboard.

Cloudbeds notification announcing that the monthly Digital Marketing report is available for the reporting period

  The dashboard opens with the corresponding reporting period selected.

Email delivery

The monthly performance summary is also delivered by email.

  • The email includes a visual summary of booked revenue and performance trends.
  • Select Go to dashboard to continue your analysis in Cloudbeds Digital Marketing.

Monthly Digital Marketing report email showing booked revenue performance and the Go to dashboard option

Now that you know how to review the Digital Marketing Performance Dashboard, use these resources for broader Cloudbeds Digital Marketing product information and common OTA Ads reporting questions:

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