Review property performance in Cloudbeds RMS Analytics

Gabriela Garcia

Updated September 24, 2026 16:11

Purpose	Review hotel and marketing performance in Cloudbeds RMS Analytics.
Best for	General Managers, owners, and team members responsible for reviewing property or marketing performance.
Use this when	You want to move beyond the quick performance summary on Today and review hotel performance, forecasts, or available marketing results in more detail.
Requirements	The Cloudbeds RMS experience. If your account still shows the previous Revenue Intelligence experience, review Cloudbeds RMS: New experience and rollout overview for rollout guidance.
Expected result	You can choose the appropriate Analytics report, review the available performance information, identify future Hotel Analytics forecasts, and manually export Hotel Analytics when needed.
Limitations	Analytics includes Hotel Analytics and Marketing Analytics. The previous Detailed report is not available, and automated or scheduled Analytics exports are not currently available.

Introduction

Analytics in Cloudbeds RMS gives you more room to investigate performance after the quick summary available on Today. Use Hotel Analytics to examine hotel performance and forecasts, or Marketing Analytics to review available campaign and marketing results.

Start by choosing the report that matches the question you are trying to answer, then narrow the reporting period and metrics as needed.

Open Analytics
Choose an Analytics report
Review property performance in Hotel Analytics
Review forecasts in Hotel Analytics
Export Hotel Analytics
Review marketing performance in Marketing Analytics
Use Cloudbeds Reporting for broader reporting needs

Open Analytics

Open Analytics directly from Cloudbeds RMS when you want a deeper performance review, or continue from the Performance section on Today.

In Cloudbeds PMS, open Main Menu.
Select RMS.
In Cloudbeds RMS, select Analytics in the top navigation.

From Today, you can also select View analytics in the Performance section to open Analytics.

Choose an Analytics report

Cloudbeds RMS Analytics has two report areas. Choose the one that matches the type of performance you want to review.

Report	Use it to
Hotel Analytics	Review hotel performance, revenue metrics, segmentation, booking behavior, and available future Occupancy or Room Revenue forecasts.
Marketing Analytics	Review available campaign, revenue, booking, email engagement, channel, rate code, and campaign performance data.

Review property performance in Hotel Analytics

Cloudbeds RMS > Analytics > Hotel Analytics brings hotel-performance metrics and supporting analysis into one report. Use the property and date controls at the top of the page to define the reporting context before comparing results.

Hotel Analytics includes revenue summaries, core hotel-performance metrics, a main performance chart, Market Segmentation, and Booking Curve.

Metric or section	What it helps you review
Occupancy	The percentage of available rooms occupied for the selected period.
ADR	Average Daily Rate, or the average room rate for occupied rooms.
RevPAR	Revenue per Available Room, which relates room revenue to the rooms available to sell.
TRevPAR	Total Revenue per Available Room, which relates total property revenue shown in the report to available rooms.
Market Segmentation	Compare available performance information across the market segments shown in the report.
Booking Curve	Review how booking activity develops over time for the selected reporting context.

Use the main Hotel Analytics chart controls to change the performance measure and date grouping when you need to look at the same period from a different angle.

The Hotel Analytics example below shows the main report controls, performance summaries, chart, Market Segmentation, and Booking Curve in one view.

Review forecasts in Hotel Analytics

Cloudbeds RMS > Analytics > Hotel Analytics can show projected Occupancy or Room Revenue for future periods. Use the forecast when you want to compare current or historical performance with expected future results.

In Cloudbeds PMS, open Main Menu.
Select RMS, then open Analytics > Hotel Analytics.
Select Occupancy or Room Revenue in the report.
Adjust the date range to include the future period you want to review.
Use the green dotted line in the chart to identify the forecast.

Export Hotel Analytics

Cloudbeds RMS > Analytics > Hotel Analytics includes a manual export option when you need a copy of the report outside RMS.

In Cloudbeds PMS, open Main Menu.
Select RMS, then open Analytics > Hotel Analytics.
Use the available export control to manually export Hotel Analytics.

Open the export menu to view the manual export options available from Hotel Analytics.

Automated or scheduled Analytics exports are not currently available in Cloudbeds RMS.

Review marketing performance in Marketing Analytics

Cloudbeds RMS > Analytics > Marketing Analytics provides available campaign and marketing performance information for the selected reporting context. Use the campaign, property, and date controls to narrow the data you want to review.

Marketing Analytics can show summary information together with trend views for metrics including Total Revenue, Bookings, Sends, and Opens.

Additional Marketing Analytics areas include:

Channels: Review available revenue or booking performance by channel.
Rate Code Segmentation: Review available revenue or booking performance by rate code.
Campaigns: Review available campaign-level performance, including revenue, bookings, sends, opens, or clicks when data is available.

Marketing Analytics can also use available table and chart presentations and date-grouping controls. The amount of information shown depends on the campaign and reporting data available for the selected property and period.

The Marketing Analytics example below shows the report filters and the main areas available for campaign and marketing performance review.

Use Cloudbeds Reporting for broader reporting needs

Cloudbeds RMS Analytics is focused on hotel and marketing performance within the RMS experience. When you need broader operational, financial, revenue, occupancy, or other reporting outside these two Analytics views, use Cloudbeds Reporting instead.

See Reporting Overview and Navigation to review the reporting options available in Cloudbeds PMS.

Now that you know how Hotel Analytics and Marketing Analytics fit into Cloudbeds RMS, use these resources for broader RMS orientation and the Today workflow that can lead into Analytics: