Average Daily Rate (ADR) Report

• For example, A property sells multiple rooms at different prices.  Room revenue/Accommodations sold = ADR
• If I sell 1 King room for $100, my ADR is $100. ($100/1 accommodation) = $100 per accommodation.
• If I sell 1 King room for $100 and 1 Queen room for $50, my ADR is $75. ($150/2 accommodations) = $75 per accommodation.
• If I sell 1 King room for $100, 1 Queen room for $50, and 1 dorm bed for $30, my ADR is $60. ($180/3 accommodations) = $60 per accommodation. Below, you will see how to observe these changes graphically.  

1. Go to the Main menu and click on Reporting
2. Click on Classic Reports
3. Click on Average Daily Rate

Apply filters

Once there you can click on Filters to begin narrowing down to what you need to see.

1. Select the exact dates, year, and the comparison year
2. Choose which room types you would like to analyze.
3. You can select which reservation source you would like to check.  In most cases, it's best to leave them all selected.
4. Click on the Apply button to Save the Filters selected.

1. In the example below, today is marked by the vertical line. Today's line is very important for understanding pace.
2. In the comparison, blue is this year, and red is last year. All the dates before today are in the past and, therefore, unworkable. 
3. The bottom of the Shaded Area is what we call the Paceline.  This line shows you the forecast of the ADR for the month of November as of October 15th. As long as this year's line is on or above the Paceline, you should do better than last year. However, if this year is below the Paceline, it may suggest that you may be falling behind and there is work to be done.
4. The top or Red line shows where you ended up. The area in the middle shows the reservation growth (or pace) you experienced between today and that specific date.  
5. Comparison year legend (in the example below, 2024 vs 2023)