Digital Marketing Suite Metasearch Ads (Pilot)

Overview

The self-service Metasearch Ads in the Digital Marketing Suite (formerly Cloudbeds Amplify) Performance Dashboard allows users to create, fund, and manage their metasearch campaign via a simple interface. Subscribe to Metasearch to optimize your digital marketing strategy and drive more direct bookings.

Features

• Friendly interface to set the desired campaign's visibility.
• Users can subscribe online for Metasearch directly from the Digital Marketing Suite Dashboard to run their Metasearch campaign.
• The subscription drawer will show the related costs and allow users to define the desired daily budget to invest in the campaign.

How to subscribe to Metasearch

1. Click on the Main Menu and go to Digital Marketing Suite. Click on the Metasearch tab
2. Click on Get Started. A drawer will open up for more details about the subscription process
3. Review and accept the terms and conditions. To move forward, accept these terms and conditions
4. Click on Continue

Metasearch Ads insights

Once subscribed, users will see the Metasearch Ads card in their Digital Marketing Suite Performance Dashboard. Continue reading below to learn more about the metrics.

The Metasearch Ads insights show accurate data about the following metrics:

• The ROI (return of investment)
• The campaign budget
• The percentage of the budget remaining
• Access to the full metrics by clicking on the right-side arrow

How these metrics are calculated

• ROI is calculated by dividing costs per revenue for the date range selected
• Costs include the commission based on net room revenue (actual or estimated future commissionable amounts)
• Revenues include the grand total reservation revenue generated by campaigns (including taxes, fees, etc.)

Navigating the Metasearch Ads page

1. Select your dates to display the Metasarch Ads data
2. Your ad will be visible on the following channels:
   • Google (Google Hotel Ads, Google Property Promotion Ads)
   • Tripadvisor
   • Trivago
3. The visibility card shows the balance between the number of clicks and the number of times your ads are shown to travelers (views). The card allows you to control your strategy: from maintaining low visibility to keep costs in check to increasing visibility to maximize exposure to travelers and drive bookings
4. Check your budget at any time to manage your ad campaigns
5. Additional options to boost your knowledge and print your data
6. Track your metrics: 
   • Impression share: The number of times your ad has been shown compared to all opportunities
   • Clicks: Number of travelers who clicked on your ad and landed in the booking engine
   • Bookings: Number of reservations generated
   • Spend: The cost of the clicks
   • Revenue: The total value of the reservations generated