Review pricing opportunities on the Today page

Gabriela Garcia

Updated September 24, 2026 15:10

Purpose	Review property performance and pricing opportunities from the Cloudbeds RMS Today page.
Best for	General Managers, owners, and team members responsible for pricing decisions.
Use this when	You are starting your RMS review and want a quick view of current performance, urgent pricing opportunities, and supporting demand context.
Requirements	The Cloudbeds RMS experience. If your account still shows the previous Revenue Intelligence experience, review Cloudbeds RMS: New experience and rollout overview for rollout guidance.
Expected result	You can interpret the main Today page information, recognize opportunities that deserve review, and choose when to continue in Calendar or Analytics.
Limitations	Events may not be available for every property. Some comparison indicators and recommendation values are provided as decision context and may not include detailed calculations on the Today page.

Introduction

The Today page is your starting point in Cloudbeds RMS. It brings together a quick view of property performance, pricing opportunities, upcoming events, and campaign activity so you can see what may need attention before moving into a deeper pricing or performance review.

Start by reviewing the information available on the page, then use Calendar or Analytics when you need more detail.

Open the Today page
Understand the Today page
Review property performance
Review urgent pricing opportunities
Review events and active campaigns
Continue your RMS review

Open the Today page

Cloudbeds RMS opens on Today when you access RMS from Cloudbeds PMS.

In Cloudbeds PMS, open Main Menu.
Select RMS.
Cloudbeds RMS opens on Today.

The Today page brings the main areas of your initial RMS review into one view.

Understand the Today page

Use the main areas on Today to get an initial view of property performance, pricing opportunities, and other demand context:

Performance: Review key property performance metrics for the selected period.
Urgent opportunities: Review pricing opportunities that Cloudbeds RMS has identified for attention.
This week's events: Review upcoming event context that may be relevant to demand around nearby stay dates.
Active campaigns: Review Guest Marketing (CRM) campaign activity available for the property.

You do not need to act on every area. Use Today to identify what deserves a closer look, then continue in the RMS area that matches the decision you need to make.

Review property performance

The Performance section gives you a quick view of how the property is performing for the selected period. Review these metrics to understand current results before looking more closely at pricing opportunities.

Metric	What it tells you
Room Revenue	Revenue generated from room sales for the selected period.
Occupancy	The percentage of available rooms that are occupied.
ADR	Average Daily Rate, or the average room rate for occupied rooms.
RevPAR	Revenue per Available Room, which relates room revenue to the rooms available to sell.

The comparison indicators shown below the metrics help you compare the selected period with previous performance. Use the direction and amount of the change as context when reviewing current results.

The performance chart shows how performance changes across the selected period. Select View analytics to continue to the Analytics tab for a deeper performance review.

The animation below shows how the Performance section changes as you review the available period and metric information.

Review urgent pricing opportunities

Urgent opportunities highlight stay dates where Cloudbeds RMS has identified a pricing action worth reviewing. An opportunity can show the stay date, current rate, recommended rate, and expected revenue impact.

An expanded opportunity can also provide additional context, such as the factors contributing to the recommended rate and the forecast impact of the proposed change.

In the expanded example below, the Price breakdown shows the factors contributing to the recommended rate, while Forecast impact shows the projected effect on Revenue, Occupancy, ADR, and RevPAR.

Review the information shown on the opportunity before deciding whether to take action:

Check the stay date to confirm when the recommendation applies.
Compare the current rate with the recommended rate.
Review the expected revenue impact as additional decision context.
If the opportunity is expanded, review the available pricing and forecast context before making your decision.
Use the available opportunity controls to review or accept the proposed pricing action when appropriate.

The expected revenue impact is an estimate intended to support your decision. Review it together with the stay date, current rate, recommended rate, and other available pricing context before taking action.

To review more detail for a specific opportunity, select More info on the expanded date. This opens a detailed pricing window where you can review room-type recommendations, competitor pricing, forecast impact, and available pricing controls for that stay date.

The animation below shows the path from an expanded Today opportunity into the detailed pricing window for that stay date.

To review all pricing opportunities together, select View all at the top of the Urgent opportunities section. This opens Calendar for a broader stay-date pricing review.

Review events and active campaigns

Events and campaign activity provide additional context alongside property performance and pricing opportunities. The information available can vary by property.

Events availability: Events are generally available for properties with 40 or more units. In some supported locations, Events may also be enabled for smaller properties.

The following sections explain how Events and campaign activity can support your Today review.

This week's events

This week's events provides upcoming event context that may help you understand demand around nearby stay dates. When Events is available, the panel may show upcoming events or indicate that there are no events during the displayed period.

If an event is labeled High Impact, use it as an additional signal when reviewing demand and pricing for the surrounding dates.

When upcoming events are available, the panel shows the event name, date, category, and location. Select View all events to continue to the Events tab.

When there are no upcoming events for the displayed period, the panel shows a no-events message instead.

Active campaigns

Active campaigns provides visibility into Guest Marketing (CRM) campaign activity available for the property. Campaigns can appear with information such as the campaign name, activity date, and current status.

Select View all campaigns to open the Marketing tab and continue in the Overview section for a more complete view of campaign activity.

When campaign activity is available, the panel can show multiple campaigns and their current statuses.

If there are no active campaigns to display, the panel shows a no-active-campaigns message.

Continue your RMS review

Today helps you identify what may need attention and provides direct paths into the related RMS areas when you need more detail.

More info: Opens a detailed pricing window for the selected opportunity, where you can review room-type recommendations, competitor pricing, forecast impact, and available pricing controls for that stay date.
View all opportunities: Opens Calendar so you can review pricing opportunities and stay-date context across a broader period.
View analytics: Opens the Analytics tab for a deeper review of property performance.
View all events: Opens the Events tab when Events is available for your property.
View all campaigns: Opens Marketing > Overview for a more complete view of Guest Marketing (CRM) campaign activity.