Retargeting Campaign Performance Recommendations

Overview

Various (internal and external) factors can significantly impact your property's Retargeting performance. This article presents the most highly recommended actions in different scenarios after following a thorough analysis of your metrics in the Digital Marketing Performance Dashboard.

Recommendations for Retargeting

Retargeting ads can be described as banner or display ads. They operate quite differently from metasearch ads, keyword ads, or online travel agency (OTA) listings. The primary objective of retargeting ads is to increase the visibility of the advertisement.

Retargeting within the Cloudbeds Digital Marketing Performance Dashboard allows you to convert visitors who didn't book your property into bookers. Here are some recommendations to improve your Retargeting ads:

• Remember the goal: The fundamental principle of retargeting is reaching and maintaining frequency with a highly targeted audience. This audience consists of individuals who are already familiar with your brand and have visited your site.
• Optimize your ad: The number of clicks vs. views depends on the property’s ad (the image, headline, and description) for Retargeting. The more enticing the ad, the more clicks it will gather.
• Take care of the visual elements: Ensure the visuals are well done; a compelling, beautiful image is the most important.
• Monitor your growth: Pay attention to the Channel Production Report. Over time, anticipate an increase in the percentage of direct bookings compared to the period prior to the launch of your Retargeting campaign.
• Place your tracking script (code) on your website: Adding the tracking script to your website will increase the views of your retargeting ad and improve the tracking for your ad so we can show you all of the bookings that Retargeting helped to create.