Navigate Emails in Cloudbeds: Key Tools for Guest Communication

Cloudbeds provides several tools to communicate with your guests by email. Every property has access to Cloudbeds PMS Emails, which handle essential transactional communications, while Cloudbeds Guest Experience and Guest Marketing expand your capabilities for guest engagement and revenue-driving campaigns.

Whether your property has one or more tools, each serves a specific purpose. Here’s how to manage them effectively and make the most of their capabilities:

Cloudbeds PMS Emails

The Emails feature form the core of guest communication, handling all reservation-related and transactional messages. They ensure guests receive accurate, timely, and legally required information about their stay.

Usage & Benefits:

• Automatically send booking confirmations, updates, and cancellations.

• Deliver guest folios and invoices.

• Maintain compliance with reservation and legal requirements.

• Manage your Email templates based on your requirements.

• Schedule your emails to be triggered depending on your preferred criteria.

• Keep track of your property's email history.

• Customize the text that will appear when your guests opt in for Marketing Emails.

Cloudbeds Guest Experience 

Cloudbeds Guest Experience enables real-time, multi-channel communication, allowing operational messages and service-focused interactions. It supports email, SMS, and WhatsApp, making it ideal for personalized guest engagement.

Usage & Benefits:

• Send pre-arrival check-in instructions and reminders.

• Deliver in-stay updates, upsells, and service offers.

• Enable two-way conversations with guests for improved responsiveness.

• Reach guests via multiple channels while keeping messages timely and relevant.

Guest Marketing Emails

Guest Marketing focuses on targeted promotional campaigns to drive revenue and increase direct bookings. It helps you create newsletters, offers, and automated campaigns, with analytics to track performance.

Usage & Benefits:

• Launch newsletters and promotional campaigns to past or segmented guests.

• Increase repeat bookings and upsell services.

• Track open rates, click-through rates, and revenue generated from campaigns.

• Personalize campaigns based on guest behavior and preferences.

By understanding the purpose and benefits of each tool, you can manage your communications effectively, whether you use one or more of them.