Revenue Attribution

To understand how successful an e-mail marketing campaign has been, we attach a revenue attribution to an e-mail campaign, using the same approach used by Google Analytics:

✓ After an e-mail is sent to a contact, we check if that guest engaged with the e-mail (either by opening or clicking it).

✓ If within 30 days of receiving that e-mail, the same guest goes on to make a booking at your property, then this booking revenue is attributed to the e-mail.

✓ Note, we check if it is the same guest either by their e-mail address or their profile code from your PMS (providing the profiles are linked correctly).

With this approach, you can have a complete understanding of how guests have responded to your e-mails, with complete breakdowns of bookings available in the Reports section.