Marketing Overview

The Overview screen is the first screen when entering the Marketing tab. It provides a dashboard that gives you insights into your e-mail database health, recent campaign performance, and conversion, as well as an understanding of guests who will soon be arriving or leaving your property.

Selecting the Hotel and Guest Search

If you have access to multiple hotels in your account, you will have the option to view combined statistics, or you can filter into a single property using the dropdown options at the top of the page:

You can also quickly search for a guest record, by typing their name, e-mail, or booking reference. This will navigate you to the Guest Search section of the portal.

Review your Settings

On the left side of the Overview screen, you’ll see call-to-action prompts to complete any outstanding setup tasks. Click Review to finish these steps. Depending on your configuration, you may see options for:

• Property Settings - Complete your property settings section to benefit from automated e-mail recommendations and richer content templates.
• Domain Settings - Set up your e-mail domain settings to improve your e-mail deliverability.
• Sender Settings - Set up your e-mail senders to allow sending of e-mails.

Campaign Performance

Here you will be able to understand recent and lifetime revenue performance, as well as understanding the top earning recent campaigns. To understand more about how we attribute revenue to your e-mail campaigns, please see our Revenue Attribution section.

Lifetime Revenue

This chart shows the lifetime performance of your campaigns since you first started using Revenue Intelligence Marketing.

One Time Campaign Revenue

Here you can find an understanding of how the last 5 campaigns have performed against each other. You can view this in further detail by selecting the View All option to take you to the Campaign Reports section.

E-mail Health

This section shows an overview of your entire guest database, for the selected hotels:

• Total Profiles - these are all the guest profiles in your system
• Reachable Profiles - these will be all those guests in your database with active e-mail addresses
• Unreachable Profiles - the profiles with no e-mail address