How to use Detailed Analytics

Gabriela Garcia

September 04, 2025 12:20

Report Overview

The Detailed Analytics report is the most in-depth and comprehensive analytics interface within Revenue Intelligence, consolidating all available booking data dimensions into a single, powerful view.

It is specifically designed for users, such as revenue managers, who need to conduct deep-dive investigations and have a complete understanding of property performance, allowing them to explore business questions and uncover performance insights.

Access Detailed Analytics

Click on the Analytics tab in the Main menu.
Select Detailed from the dropdown menu.

Analytics Page Settings

Choose one or more properties using the "Property Selector" to display metrics.
Select your preferred time frame from the preset options using the "Date Range Selector" to analyze data from different historical date ranges.
Use the "Comparison Setting" to compare results with the same point in time for a detail-oriented view.
Use the "Dashboard Settings" to display the desired booking statuses and last year's comparison:
- Booking statuses: Confirmed, tentative, provisional, allocation, and enquiry.
- Last year comparison:
  - Last Year by Day: Default option, comparing day-to-day (e.g. Monday to the closest Monday last year).
  - Last Year by Date: Comparing date-to-date (e.g. 25 December 2025 to 25 December 2024).

You have the option to group dates by Day, Week, or Month to see totals charts, as well as have a table view of data, by selecting these options:

Review Revenue Summary and Graphics

Examine the Revenue Summary per group (accommodation, F&B, etc.) for the selected timeframe.
Observe the Total Revenue, Room Revenue, F&B Revenue, Function Revenue, Occupancy, Room Nights, Available Daily Rate, F&B Per Occupied Room, RevPAR, and TRevPAR chart.

Explore Comprehensive Data Dimensions

Review detailed revenue information across various categories:

Length of Stay: Revenue data based on reservations' length of stay.
Lead time: This refers to the number of days between booking and check-in. This data point is important to understand the customers' behavior to time rate adjustments or promotions.
Market Segmentation: Complete revenue overview per market segment.

Room Type: Detailed revenue per room type.
Day of week: Revenue information focusing on each day of the week.
Source of Business: This chart presents revenue per source of business (origin, not channels).

✅ Is there a difference between Source of Business and Booking Channel?

Yes. A Source of Business is a broader classification that groups multiple booking methods together—such as “INTERNET,” which might include OTAs like Booking.com or Expedia. In contrast, a Booking Channel is the specific platform or agent through which a reservation is made.

This distinction helps you understand where business originates at a high level, while also analyzing detailed channel performance in reports like Source Analytics.

Booking Channel: Revenue per channel. This information comes from the data in the PMS.
Rate Code: Revenue per rate code in the selected period of time.

Companies: Revenue related to company profiles attached to reservations.
Promotion Code: Revenue details per promotion codes.

Tips & Best Practices

This report is a centralized and comprehensive data hub, consolidating data from all other Revenue Intelligence analytics (promotion codes, company profiles, rate codes, booking channels, and market segments).
Use the cross-filtering functionality to answer specific business questions, such as identifying future booking gaps or understanding weekend business drivers.
Consider comparing results with the same point in time for a detail-oriented view, especially when investigating specific trends or anomalies.
Be aware that "unknown" segments or revenue can appear if revenue is not attached to a booking (e.g., external restaurant visitors not posted to a room), and you can filter to focus on room revenue or other specific types.