How to use Promotion Codes Analytics

Report Overview

The Promotion Codes Analytics report provides a targeted analysis of booking performance specifically attributed to the use of promotion codes. 

This report enables a detailed analysis of conversion rates and the overall effectiveness of promotional campaigns by tracking bookings associated with specific codes.

Access Promotion Codes Analytics

1. Click on the Analytics tab in the Main menu.
2. Select Promotion Codes from the dropdown menu.

Analytics Page Settings

1. Choose one or more properties using the "Property Selector" to display metrics.
2. Select your preferred time frame from the preset options using the "Date Range Selector" to analyze data from different historical date ranges.
3. Use the "Dashboard Settings" to display the desired booking statuses and last year's comparison:
   • Booking statuses: Confirmed, tentative, provisional, allocation, and enquiry.
   • Last year comparison:
     • Last Year by Day: Default option, comparing day-to-day (e.g. Monday to the closest Monday last year).
     • Last Year by Date: Comparing date-to-date (e.g. 25 December 2025 to 25 December 2024).
   • Last years: 1 year ago or 2 years ago.
   • Display preferences: "Shown Unknown Category" is checked by default.

Review Revenue Summary and Graphics

1. Examine the Revenue Summary per group (accommodation, F&B, etc.) for the selected timeframe.
2. Observe the Total Revenue, Room Revenue, F&B Revenue, Function Revenue, Occupancy, Available Daily Rate, F&B Per Occupied Room, RevPAR, and TRevPAR chart.

You have the option to group dates by Day, Week, or Month to see totals charts, as well as have a table view of data, by selecting these options:

Analyze Promotion Code Performance

• Scroll to the Promo Code section to view data divided by revenue group. This allows for detailed analysis of bookings made with promotion codes, offering insights into promotional campaign success.
• Track key performance indicators (KPIs) across different revenue outlets and occupancy/ADR, across any date range and previous years.

Tips & Best Practices

• Utilize promotion conversion insights through detailed filtering to understand conversion rates achieved via promotion codes.
• Leverage date range and historical comparison features to analyze data across selected historical date ranges and compare promotion code performance against previous years.
• Filter down to specific campaigns to understand their individual performance and conversion.