In May 2020 Cloudbeds begins the Market Insights Report, which provides context for the properties’ performance. During the COVID-19 pandemic, Cloudbeds will be offering this service for free. The Market Insights Report will provide useful market data during this time which will help you make informed decisions that may be determined by shifting market trends.
Report's benefits:
- Track the impact of COVID-19 pandemic in the hospitality industry in countries across the globe and how different countries are recovering
- Provide context on how you are comparing to others in your country or regions
- Track the pattern of the recovery for different countries and different property types
How to Access Market Insight Report
- Click on 'Reports'
- Access 'Market Insights'
Understanding the Report
- The Market Insight report dashboard showcases how relevant lodging key performance indicators are changing.
- The data on this report is automatically updated regularly and the COVID-19 data originates from John Hopkins.
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YOY (Year-Over-Year) is a frequently used financial comparison of a company's current earnings or other financial performance with the same data for the previous year
- As an example of how the calculation is done, if a countrie's weighted average occupancy was 70% in 2019 and 55% in 2020 that would be a -15% point change
This section shows how the pandemic has affected occupancy levels by comparing the YOY change in occupancy and the COVID-19 cases.
On this section you can:
- Choose all or which countries to filter (max. of 12 countries)
- Switch the toggle to display or hide COVID cases
Depending on your selection above, the chart can show: - 'All Countries' option - the chart displays one line representing the data from all countries on our data base
- If you selected one or more countries - the chart displays one line for each selected country
- If 'Active COVID Cases' toggle is enabled, the chart displays the number of COVID-19 cases extracted from John Hopkins.
This section shows a year-over-year percentage change in weekly occupancy represented on an interactive map. On the map you can:
- Manually select the week ending
- By clicking the 'play' button, the weeks will change automatically
Scroll the mouse wheel to zoom in or out of the map
This chart shows weekly trends of new bookings and cancellations for 2020 by date booked or date canceled. This could indicate whether travel is starting to pick up. Starting with the booking at the first week of the year set at 100%.
On this section you can:
- Choose all or which countries to filter (max. of 12 countries)
- Switch the toggle to display or hide Booking Trend
Depending on your selection above, the chart can show: - 'All Countries' option - the chart displays one line representing the data from all countries Booking Trend and a dotted line representing all countries cancellation trend
- If you selected one or more countries - the chart displays one line for each selected country. Hover the mouse over the line to see the data from all selected countries at once
Year-over-year percentage change in weekly occupancy by country. We selected the top 50 countries for which we have significantly relevant data
In the example below, Austria had a -65% weekly occupancy in 2020 from 2019 for the week of March 21st.
Year-over-year occupancy change compared to the percentage of cancellations across the same weekly time period. Looking at future data allows you to see how cancellations and occupancy levels are changing.
On this section you can:
- Choose all or which countries to filter (max. of 12 countries)
- Switch the toggle to display or hide Occupancy Percentage
Depending on your selection above, the chart can show: - 'All Countries' option - the chart displays one line representing the data from all countries occupancy and the columns representing all countries cancellation rate
- If you selected one or more countries - the chart displays one line for each selected country. Hover the mouse over the line to see the data from all selected countries at once
