Setting up Google Adwords tracking with the Booking Engine

Using Cloudbeds PMS, you can track your ROI (Return On Investment) for your Google Adwords campaigns. Whenever a guest clicks on your ad, visits your website and completes a reservation, Cloudbeds PMS will send the information about the reservation to Google Adwords. That’s how you can track your revenue versus your investment in Ad Campaigns. 

Set up process

1. Create a Conversion Action on Google Adwords

1. Go to Settings -> Conversions

2. Click on the Blue Plus Button to create a new Conversion Action

4. Give a name to your Conversion Action. For example: Reservations

5. For Category, choose Purchase/Sale

5. For Value, choose to use different values for each conversion, and for Default Value, you can leave it as one or any default value you choose.

Cloudbeds PMS sends the total amount of the reservation to Google Adwords. If it fails, Google will use a default value you defined. You can leave it as one or use an average rate for a room/bed you sell.

6. Click Create and Continue

To learn more about all the options on Google Adwords, read this article from Google's Help Center

7. Copy the Conversion ID (Numbers only between AW- and /):

• • 'send_to': 'AW-^12345678/Q-r21hgMooyLCMiAtHw',

8. Copy Conversion Label (The long code between / and '):

• • • 'send_to': 'AW-12345678/^{wQ-r21hgMooyLCMiAtH}',

You can click on Download snippet instead of copying and pasting the code. Please download the Event snippet, not the Global site tag.

2. I already have a Conversion Action

If you already have an existing conversion action, open it and click on Tag setup to retrieve your Conversion ID and Conversion Label. When you click on conversion action, it will show the same page as the one where you created a new conversion but with the data included.

The list of existing conversion actions can be found here:

3. Configure Adwords in Cloudbeds PMS

1. Booking engine section

2. Analytics

3. Paste the Conversion ID and Conversion Label here and save

Troubleshooting

1. I don't see any conversions in my Google Ads account

1. Check if you have configured the Adwords ID and Label correctly on Cloudbeds PMS
2. Make a test reservation on your property and when you arrive at the confirmation page, check if the conversion trigger is working using the Google Tag Assistant extension, available for Google Chrome
   • If you want this test reservation to count towards your conversions for Ads, click on one of your ads on a Google Search and go from there.
3. Make sure you have received a reservation made by someone that clicked on your ad.
   • Google Adwords will only count conversions for reservations made by guests that clicked on your ad. You may have received more website (direct) reservations in the period, but probably they came to your website some other way.

2. My conversions don't have a value

Ensure your conversion code is not being used on other pages on your website.

Open your Conversion Action on Google Adwords and click on Web Pages. This will show you a list of web pages your conversion is being triggered. You should see only "hotels.cloudbeds.com" in there and nothing else.