Revenue Attribution in Cloudbeds CRM Email Reports

Revenue attribution in Cloudbeds CRM gives you insight into the effectiveness of your email marketing campaigns by tracking how they contribute to bookings and revenue. Using a similar approach to Google Analytics, Cloudbeds CRM attributes booking revenue to an email campaign based on guest engagement and subsequent bookings.

How Revenue Attribution Works

1. Email Engagement: After an email is sent to a guest, Cloudbeds CRM tracks whether the guest engages with the email by opening it.
2. Tracking Bookings: If, within 30 days of receiving and engaging with the email, the same guest makes a booking at your property, the revenue from this booking is attributed to the email campaign.

Note: To ensure accurate attribution, Cloudbeds CRM matches guests based on their email address or their profile code from your Property Management System (PMS), as long as profiles are linked correctly.

Why Revenue Attribution Matters

This approach provides a comprehensive view of how your guests respond to email campaigns, helping you measure the impact of your marketing efforts. Detailed booking breakdowns can be found in the Reports section, allowing you to see exactly how each campaign contributes to your revenue.

By using revenue attribution, you can evaluate and optimize your email marketing strategies to drive more bookings and maximize guest engagement.