Our Guest Marketing product ensures that all Cloudbeds PMS profiles are meticulously processed through a comprehensive deduplication process to generate a unique Guest ID for each individual. This process is not limited to PMS data alone but also incorporates other sources, such as website sign-ups and miscellaneous lists, ensuring a consolidated and accurate guest database.
Cloudbeds believes every lodging business is unique. We offer tools for all sizes and budgets to help you establish and grow your business. Reach out to our dedicated team for more information on each available package. Not yet a Cloudbeds customer? Access our Pricing Guide and schedule a demo.
- Guest Marketing delivers true guest recognition via a deep, single view of the guest
- Guest Marketing drives guest service, improving satisfaction and, ultimately, retention and loyalty
- Guest Marketing drives relevant and targeted Guest communication
- Drives increased Direct Bookings
- Guest Marketing ultimately drives the maximization of guest lifetime value
- Guest Marketing intelligence also improves your guest acquisition initiatives
- All the key Guest Marketing functionality is in one place!
Key Deduplication Features:
- Unified Guest ID Creation: All guest data, including those from diverse sources, undergoes deduplication to build a single, de-duplicated view of each guest.
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Comprehensive Deduping Criteria: The deduplication process covers all possible combinations of guest identifiers, including:
- Name and Address
- Name and Email
- Name and Phone Number
This ensures a complete and accurate guest profile, encompassing all relevant data such as contact information, bookings, lifetime value, notes, and preferences.
Tactical Guest Marketing and Guest Profile Insights
With a unified view of each guest, businesses can leverage tactical Guest Marketing strategies driven by a deep understanding of crucial guest profile data and metrics. This enables more effective segmentation, personalized communication, and targeted marketing efforts.
Key Benefits:
- Enhanced Communication Tools: Efficient communication tools are embedded within Guest Marketing, allowing seamless and personalized guest interaction.
- Data-Driven Decision Making: Access to detailed guest metrics and insights supports strategic decision-making and optimization of Guest Marketing activities.
Commitment to Results Analysis
Our Guest Marketing product is not just about data collection but also emphasizes the thorough analysis of Guest Marketing activities. By continuously evaluating the impact of marketing and communication efforts, businesses can refine their strategies, improve guest engagement, and maximize revenue potential.
Check the Guest Marketing content section for more information and user guides.
Comments
Can you clarify how you contact past guests that came via booking.com, as their direct contact details are privy to Booking.com only.
Hello, Deborah Plank,
Our Support team will verify this inquiry and follow up with assistance.
Regards,
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