Cloudbeds CRM - Everything you need to know

Our CRM product ensures that all Cloudbeds PMS profiles are meticulously processed through a comprehensive deduplication process to generate a unique Guest ID for each individual. This process is not limited to PMS data alone but also incorporates other sources, such as website sign-ups and miscellaneous lists, ensuring a consolidated and accurate guest database.

Cloudbeds believes every lodging business is unique. We offer tools for all sizes and budgets to help you establish and grow your business. Reach out to our dedicated team for more information on each available package. Not yet a Cloudbeds customer? Access our Pricing Guide and schedule a demo.

• CRM delivers true guest recognition via a deep, single view of the guest
• CRM drives guest service, improving satisfaction and, ultimately, retention and loyalty
• CRM drives relevant and targeted Guest communication
• Drives increased Direct Bookings
• CRM ultimately drives the maximization of guest lifetime value
• CRM intelligence also improves your guest acquisition initiatives
• All the key CRM functionality is in one place!

Key Deduplication Features:

• Unified Guest ID Creation: All guest data, including those from diverse sources, undergoes deduplication to build a single, de-duplicated view of each guest.
• Comprehensive Deduping Criteria: The deduplication process covers all possible combinations of guest identifiers, including:
  • Name and Address
  • Name and Email
  • Name and Phone Number

This ensures a complete and accurate guest profile, encompassing all relevant data such as contact information, bookings, lifetime value, notes, and preferences.

Tactical CRM and Guest Profile Insights

With a unified view of each guest, businesses can leverage tactical CRM strategies driven by a deep understanding of crucial guest profile data and metrics. This enables more effective segmentation, personalized communication, and targeted marketing efforts.

Key Benefits:

• Enhanced Communication Tools: Efficient communication tools are embedded within the CRM, allowing seamless and personalized guest interaction.
• Data-Driven Decision Making: Access to detailed guest metrics and insights supports strategic decision-making and optimization of CRM activities.

Commitment to Results Analysis

Our CRM product is not just about data collection but also emphasizes the thorough analysis of CRM activities. By continuously evaluating the impact of marketing and communication efforts, businesses can refine their strategies, improve guest engagement, and maximize revenue potential.