Google Analytics for mybookings booking engine

Follow

You can track your booking engine conversion rate and collect other data by entering a Google Analytics tracking ID into myfrontdesk.

Note: This article will walk you through the basics of adding a google analytics tracking ID to your mybookings page. To learn about how to setup and use Google Analytics, please consult the following resources:

1. Make sure you are using Universal Google Analytics

If you are using Google Analytics for a while you might be still using the Classic version. Please upgrade to the new version by following instructions here. After this is done please make sure you update the tracking code on your website.

2. Enter your Google Analytics tracking code on your website

This code is slightly different from the one provided by Google. This code includes a cross-domain instruction, meaning that when a visitor from your website (yourdomain.com) continues to the booking engine (hosted at cloudbeds.com), Google Analytics will know it is the same visitor.

Copy the tracking code below, insert your Tracking ID and paste it into the HTML of your web page just before the closing head tag.

<!-- Google Analytics -->
<script>
window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
ga('create', 'UA-TRACKING-ID', 'auto', {'allowLinker': true}); 
 ga('require', 'linker');
 ga('linker:autoLink', ['cloudbeds.com'], false, true);
ga('send', 'pageview');
</script>
<script async src='https://www.google-analytics.com/analytics.js'></script>
<!-- End Google Analytics -->

Your web designer will be able to help you with this step. Google provides plenty of tutorials and instructions as well.

3. Enter Google Analytics Tracking ID in myfrontdesk

Locate your ID by logging in to Google Analytics and going to Admin > Property Settings to copy the Tracking ID.

The Tracking ID is a string like UA-000000-01. It must be included in your tracking code to tell Google Analytics which account and property to send data to.

Log in to myfrontdesk and go to Manage > Analytics (Booking Engine) to paste the Tracking ID.

Setting this up correctly allows you to view:

  • Where traffic is coming from (organic search, direct, paid search, referral, etc).
  • Conversion rate
  • Number of transactions by each traffic type
  • Revenue from each traffic type

4. Enable E-Commerce on Google Analytics

If you haven't enabled E-Commerce Reporting on Google Analytics, you won't be able to see detailed reports from your reservations.

To enable, go to the Settings of your Google Analytics account.

On the third column, under View, click on Ecommerce Settings and turn all options On.

In a few days, you should start seeing these reports under Conversions > Ecommerce > Overview

 To learn how to test your Google analytics setup, please read the article from their Analytics Help Guide.

Have more questions? Submit a Ticket

Comments

Powered by Zendesk