Reports: Channel Production

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Reports: Channel Production

Channel Production is a report that should be viewed at least monthly.  Analyzing where your reservations are coming from and at what rate is just as important as seeing your overall occupancy.  This report will allow you to see details of your production based on Segment and Channels.  

Accessing the Report and Filters

Go to Reports>Production Reports>Channel Production

Once there you can click on Filters to begin narrowing down to what you need to see.

  • Specifc dates you would like to compare
  • The exact Channels and their segments you would like to see.  You can also expand the entire segment to see individual channels.  Its recomemded you look at all first before diving deeper
  • Apply
 

Graphs

The report will show production in 3 sections

  1. Revenue
  2. Room/bed Nights
  3. ADR (average daily rate)

In this example I can see that 36% of my room nights are coming from my Corporate Clients.  However this segment also has the lowest ADR.  I can also see that my highest ADR is coming from my Direct Segment.  

 

Diving Deeper

By only choosing my DIRECT and CORPORATE CLIENT with the SUB CHANNEL turned ON, I will be able to compare each channel to understand oppourtunities.  

 

Diving Deeper still

 
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