Cloudbeds Guest Experience Global Messaging - SMS and WhatsApp pricing

Lorena Pamplona

Updated September 28, 2026 17:52

Cloudbeds Guest Experience Global Messaging allows properties to use messaging credits for SMS and WhatsApp messaging with guests.

Although both channels use messaging credits and share the same pricing reference, SMS and WhatsApp have different messaging and pricing rules. Review the corresponding section below for each channel.

SMS outbound messaging pricing

Pricing varies by destination:
- The cost of sending SMS messages through Cloudbeds Guest Experience varies depending on the country or region associated with the recipient's phone number.
- Refer to the pricing spreadsheet for estimated SMS pricing by country or region.
Messaging credits:
- Properties use messaging credits to send SMS messages to guests.
- Credits are consumed as each SMS message is sent.

WhatsApp outbound messaging pricing

WhatsApp is charged per outbound message:
- WhatsApp applies a charge for every outbound message sent to a customer.
- WhatsApp messaging is charged per message, rather than per conversation.
- No WhatsApp message charge applies to inbound or customer-initiated messages.
Pricing varies by destination:
- WhatsApp pricing varies based on the customer's country or region.
- Refer to the pricing spreadsheet for estimated WhatsApp pricing by country or region.
Messaging credits:
- Messaging credits are used to cover WhatsApp message charges.
- Credit usage reflects the applicable WhatsApp message cost.
How Cloudbeds delivers WhatsApp messaging:
- Cloudbeds delivers messaging through our partner, Twilio. Cloudbeds' per-message rates include carrier delivery costs plus the platform, compliance, and support services required to run messaging inside Cloudbeds.
Starting and continuing a WhatsApp conversation:
- To initiate a conversation, you must send a WhatsApp-approved message template.
- Once the conversation is open, messages can be exchanged normally within the allowed 24-hour messaging window.

Number availability

The Cloudbeds Guest Experience Team can provide a local number for supported countries. Check the Cloudbeds Guest Experience Country Directory for availability.

If your country is not listed, you may still be able to bring your own number to use WhatsApp in Cloudbeds Guest Experience.

If you need further assistance or more information, our Support Team is here to help!