Adding an Analytics Tool to your mybookings page will help you track important information that will help you understand your web visitors. Each one of them brings their own set of different data that you can collect, measure, analyze, and report.
Parameters of BE if required by the Tracking Pixel Snippet (small tracking code)
"createdBooking.checkin_date", /* Check In Date. Format yyyy-mm-dd. Ex: 2015-02-14 */ "createdBooking.checkout_date", /* Check Out Date. Format yyyy-mm-dd. Ex: 2015-02-14 */ "createdBooking.booking_total", /* Purchase Price */ "createdBooking.currency_code", /* Purchase Currency */ "createdBooking.booking_id" /* Confirmation Number */ "createdBooking.resRooms.length", /* Number of Rooms */ "createdBooking.widget_property", /* Property ID */
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.
To learn how to add their tracking code to mybookings, please follow their guide.
Mouseflow provides a session replay and heatmap tool that shows how your visitors are clicking, moving, scrolling and browsing. This will help you understand how visitors interact with your website.
To learn more about MouseFlow, please check their tutorial videos.
What is a heatmap?
A heatmap is a graphical representation of data that employs a color-coding scheme to display various values. Heatmaps are used in a variety of analytics applications, although they're most widely used to display user activity on individual webpages or website models. Heatmaps can be used to indicate where users have tapped on a website, how far down they have scrolled, or the results of eye-tracking tests.