The Digital Marketing Suite (formerly Cloudbeds Amplify) uses multiple digital marketing channels to influence travelers to make a reservation with your property.
The flow chart in this article explains how the bookings driven for your property are attributed to the Digital Marketing Suite, and how these are displayed in the Performance Dashboard within your Cloudbeds PMS.
Digital Marketing Suite attribution flow chart
Bookings influenced by paid marketing channels are attributed to the Digital Marketing Suite, and displayed in the Performance Dashboard as received via the Ads source/channel (metasearch, SEM, Google Ads, and retargeting)
Note: Any reservations generated solely by your Cloudbeds website or booking links are free reservations and revenue for your property.
Explore the Cloudbeds Digital Marketing Suite.
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